"Empowerment governance Muar municipal services in an efficient , proactive , innovative
and integrity to improve the quality of municipal prosperous and sustainable for the comfort and welfare of citizens."
" Bandar Maharani Muar makes a unique royal town and towards sustainable urban heritage , culture science , environmentally friendly ( green ) by 2020."
Being an organization that is capable of achieving or maintaining outstanding performance and continuous improvement melakasanakan and ensure that development is carried out in a planned and does not affect the situation around , not only for the present generation but also for future generations.
Ensuring governance of MPM always move forward , or leaning intended to be an excellent organization.
Muar City makes choice of tourists and business travelers , peaceful , prosperous and secure.